{"title":"Beauty of Joseon","description":null,"products":[{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"BEAUTY OF JOSEON Calming serum : Green tea + Panthenol 30ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\u003cp\u003eThis serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.\u003cbr\u003e\u003cbr\u003eOur chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We've incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.\u003cbr\u003e\u003cbr\u003eRenewal : Enhanced soothing and moisturization effects\u003cbr\u003e30% mugwort extract was added to enhance Calming Serum’s soothing effect.\u003cbr\u003eIn addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.\u003cbr\u003eIt has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003eGreen tea 50%\u003cbr\u003e'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.\u003cbr\u003e\u003cbr\u003eMugwort 30%\u003cbr\u003eMugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.\u003c\/p\u003e\u003cp\u003ePanthenol (Vitamin B5) 5%\u003cbr\u003eAs a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated\u003c\/p\u003e","brand":"koreashop abc","offers":[{"title":"Default Title","offer_id":42291970998359,"sku":"01029","price":1200.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/7195\/5543\/files\/4065451755_dfb81189-f106-462c-9172-d70653b63ee8.webp?v=1772283341"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum : Propolis + Niacinamide 30ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\u003cp\u003eThis serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003ePropolis extract 60%\u003cbr\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003cbr\u003e\u003cbr\u003eNiacinamide 2%\u003cbr\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003cbr\u003e\u003cbr\u003eBHA 0.5%\u003cbr\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/p\u003e","brand":"koreashop abc","offers":[{"title":"Default Title","offer_id":42291975946327,"sku":"01648","price":1100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/7195\/5543\/files\/4065418693_c4c0e7fa-32f0-478d-9123-4b9472274d44.webp?v=1772283347"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ 50ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\u003cp\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLightweight cream texture\u003cbr\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003cbr\u003eAfter absorption, it provides a natural glow without a white cast.\u003cbr\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003cbr\u003e\u003cbr\u003eRice extract 30% + Grain fermented extracts\u003cbr\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eSPF \u0026amp; PA Protection\u003cbr\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003cbr\u003e\u003cbr\u003e[SPF]\u003cbr\u003eKorean Lab : 52.5±5.8\u003cbr\u003eSpain Lab : 63.1±0.6\u003cbr\u003e\u003cbr\u003e[PA]\u003cbr\u003eKorean Lab : UVA PF 16.1±2.4 P++++\u003cbr\u003eSpain Lab : UVA PF 19 P++++\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003eRice extract 30% + Grain fermented extracts\u003cbr\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003cbr\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/p\u003e","brand":"koreashop abc","offers":[{"title":"Default Title","offer_id":42291978469463,"sku":"01650","price":999.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/7195\/5543\/files\/4065459752.webp?v=1772283353"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon Revive Eye Serum : Ginseng + Retinal 30ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\u003cp\u003eThe loss of protein, which provides elasticity to our skin's dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.\u003cbr\u003e\u003cbr\u003eFrom the outset, ginseng was our chosen base ingredient for this serum, as it's backed by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content. Ginseng is a renowned herbal ingredient with exceptional benefits.\u003cbr\u003e\u003cbr\u003eWe were keen on integrating Vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our primary challenge was to balance ingredient stability while minimizing skin irritation. Hence, we incorporated 2% (active ingredient 0.02%) of liposome-stabilized retinal in our formula, allowing customers to experience retinal's effects firsthand.\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003eGinseng root extract 10%\u003cbr\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003cbr\u003eThe rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.\u003cbr\u003e\u003cbr\u003eRetinal Liposome 2%\u003cbr\u003eRetinal is a vitamin A derivative and has long been used throughout skincare history to improve wrinkles.\u003cbr\u003e\u003cbr\u003eWhen vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -\u0026gt; retinal -\u0026gt; retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.\u003cbr\u003e\u003cbr\u003eWe used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.\u003c\/p\u003e","brand":"koreashop abc","offers":[{"title":"Default Title","offer_id":42291978534999,"sku":"01651","price":1275.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/7195\/5543\/files\/4065437192.webp?v=1772283353"},{"product_id":"beauty-of-joseon-relief-sun-cream-aqua-fresh-rice-b5-50ml","title":"Beauty Of Joseon Relief Sun Cream Aqua-Fresh Rice + B5 50Ml","description":"\u003cp\u003eFor those who loved our Relief Sun but found it a bit too rich, introducing Relief Sun Aqua-fresh. This new formula is crafted with rice seed water and panthenol to deliver refreshing hydration while safeguarding your skin from harmful UV rays and environmental stressors. Designed for those who prefer a sheer, non-greasy finish, Relief Sun Aqua-fresh provides the same benefits as the original Relief Sun—no white cast, no stickiness—plus enhanced hydration and a quick-absorbing, dewy finish.\u003c\/p\u003e\n\n\u003cp\u003eTexture:\u003c\/p\u003e\n\n\u003cp\u003eThis sunscreen offers a moisturizing, lotion-like consistency that applies smoothly, leaving your skin feeling fresh and comfortable without any white cast or blue undertones.\u003c\/p\u003e\n\n\n\u003cp\u003eBenefits\u003cbr\u003e\nHydrating \u0026amp; Calming UV Defense\u003c\/p\u003e\n\n\u003cp\u003eEnriched with nourishing rice seed water and soothing panthenol, this sunscreen not only protects but also revitalizes skin stressed by UV exposure and heat.\u003cbr\u003e\nFast-Absorbing Lotion Texture\u003c\/p\u003e\n\n\u003cp\u003eLike our original Relief Sun, Aqua-fresh features a watery, fast-absorbing texture that blends seamlessly into the skin without leaving a white cast or greasy residue. The lightweight formula ensures a fresh finish, even with multiple layers.\u003c\/p\u003e","brand":"koreashop abc","offers":[{"title":"Default Title","offer_id":42693679087703,"sku":null,"price":1190.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/7195\/5543\/files\/O7s91oy.png?v=1776019205"}],"url":"https:\/\/koreashopabc.com\/collections\/beauty-of-joseon-1.oembed","provider":"koreashop abc","version":"1.0","type":"link"}